I'll be speaking at next week's 3rd Annual Open Innovation Conference in Las Vegas. Here's the overview of the topic I'll be presenting:
“The original goal of [Open Innovation: Researching a New Paradigm] was to provide an up-to-date and complete orientation to the academic study of open innovation ...when I went to write my keynote …on open innovation, I realized that we’d left out communities.” Joel West, 2008. If one of the most recognized authorities on open innovation overlooked communities, what are the chances open innovation practitioners also might overlook them? And why? Decision Analyst, a global marketing consulting and research firm, presents a compelling view of community as a viable open innovation source, as well as six steps for improving a community’s ability to contribute to successful innovation.
A huge thanks to Dr. Sonali Shah at the University of Washington for allowing me to use her as a sounding board and for her excellent research into the topic of community.
Other speakers include Chris Thoen, P&G’s Director of Innovation & Knowledge Management; Jeff Bellairs G-WIN Director, Worldwide Innovation Network at General Mills; Ginger Sorvari Best Buy’s Director, Winning with Women; and Brian Johnston, Director, Kodak External Alliances.