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About the Authors

Gwen Smith Ishmael, SVP Insights & Innovation at Decision Analyst, is responsible for helping companies develop new offerings, create branding platforms, establish strategic direction, and infuse the voice of the consumer into their organizations. She speaks on innovation and consumer insights around the world, and her writings have appeared in various publications, most recently Meals In Science & Practice: Interdisciplinary Research & Business Applications, Woodhead Publishing, 2009. She holds an MBA in marketing and a BS in education. You can follow her on Twitter @Gwen_Ishmael ******************* Justin Sutton, Manager Insights & Innovation at Decision Analyst, has a background in new product ideation, developing packaging concepts, service marketing, and promotional planning. He has launched various successful new products and services for a variety of clients in the technology, consumer packaged goods, and product warranty industries. He holds a Bachelor’s degree in Marketing.

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